Share this article

Author: Brenda Pretorius, 14 January 2025,
Area Spotlight

THE RISE OF RESIDENCE

How a Boutique Estate Agency reshaped secure property sales in 

Cape Town’s Southern Suburbs

 

In a market dominated by large franchise names and broad-stroke real estate coverage, Residence Estate Properties took a different path.  Founded with a clear focus and a belief that estate living deserved its own level of care, Residence set out to do something remarkably simple, to specialise in the one thing most agencies only touched on: secure estates. Not as part of a wider offering. But as the whole.

 

Today, that decision is paying off. Quietly, confidently, Residence has become the go-to name for estate homeowners across Cape Town’s Southern Suburbs who want more than just a signboard and a sales pitch. They want insight. They want structure. And they want to know their home is understood, not just listed.

A Business Built on Belief, Not Scale

Residence was never designed to compete on size. It was built to compete on specialisation. Where others offer reach, Residence offers focus. And in the estate world, that matters.

 

Secure estates come with their own rules, rhythms, and responsibilities, from HOA regulations to architectural guidelines, levy structures, access protocols, and shared lifestyle elements. It’s not a space that rewards generalists. It rewards those who speak the language.

 

That’s where Residence has stood apart. With experience rooted in estate living and an insider’s understanding of how these communities operate, the business was shaped around the simple belief that estate homes should be marketed with the same intention that went into designing them.

Estate Specialists, Southern Suburbs Experts

Based in the heart of the Southern Suburbs, Residence works only in areas where secure estates are not only growing, they’re thriving. Constantia, Tokai, Steenberg, Stonehurst, Silvertree, Chapman’s Bay, and beyond.  Each with its own character, its own buyer profile, and its own rhythm of life.

 

This local focus isn’t just strategic. It’s personal. It allows the agency to operate with depth, not just coverage. To have real conversations with homeowners. To sell homes with context. To recommend the best time to list, the right pricing approach, and the language that resonates with estate buyers who know exactly what they’re looking for.

What Sets Residence Apart

There’s no shortage of real estate agencies in Cape Town. But there are very few who treat secure estates as a dedicated market, not just a property type.

 

Residence offers:

  • Boutique service tailored to the pace and privacy of estate clients
  • 3% plus VAT commission, with no compromise on quality or exposure
  • Deep insight into estate-specific regulations and buyer behaviour
  • A lifestyle-led marketing approach that elevates, not exaggerates
  • Discretion, professionalism, and complete alignment with the calibre of homes it represents

 

Residence doesn’t just sell estate properties, it sells estate living!

A Brand That Grows Through Trust

Residence was built without fanfare. No inflated promises. No mass-market approach. Just consistent service, sharp attention to detail, and a quiet belief in doing things well.

Today, much of the business is referral-based. Estate homeowners speak to each other. And when it comes time to sell, the name that consistently surfaces, especially among discerning clients, is Residence.

Why? Because the homes are marketed thoughtfully. The buyers are well matched. And the process is professional, personal, and calm from start to finish.

Looking Ahead

As secure estate living continues to shape Cape Town’s property landscape, Residence remains committed to its founding vision: to bring expertise, grace, and a considered approach to one of the city’s most sought-after lifestyles.

No distraction. No dilution. Just dedicated estate sales, led by insight and anchored in trust.

 

For homeowners who live behind the gate, there’s only one agency built to sell what you’ve built to last.